Creating a billion-dollar business requires a lot of skills. Many business do not succeed because the owners do not understand the niches in which they operate. However, for Richard Liu Qiangdong, failure is something that he knows not. He successfully started and grew one of China’s leading ecommerce companies, JD.com.

 

JD has more than 100 million shoppers who active buy merchandise. Looking at their website, it is easy to see that the success largely attributed to intuitive solutions. JD.com has leveraged the latest technology to reach out to a global market and this has played to his advantage. In addition to that, he uses a unique approach to marketing.

 

In an article on AACSB.edu, Liu was listed as one of the “Most Influential Leaders”. As a testament to Liu’s admirable business practices, he has received numerous national and international awards for his entrepreneurship, business influence, innovation, and leadership.

 

Liu’s childhood

 

Liu Qiangdong was born in the province of Jiangsu. His childhood was not any different from that of the many children born there. His parents were coal workers who mentored him to work hard to achieve his objectives in life. Because of this, he always wanted to get the best things by working hard in whatever he does. This is the reason he excelled in primary and secondary schools to earn a place in The People’s University of China. After graduating with a Bachelor’s degree, he went ahead to learn computer coding and computer science.

 

His career and entrepreneurship

 

After his graduation, Richard Liu Qiangdong was employed by a natural supplement company called Japan Life. He rose through the ranks to be appointed as the director of computers at the company. It was in 1998 that he chose to leave the company and start his business. Although he started as a brick and mortar business operating from a small office, he used his skills and experience to turn it into a multi-billion dollar company. His main product at that time was magneto-optical products. View Additional Info Here.

 

When Richard Liu Qiangdong chose to transform his business from a brick and mortar company to an online one, he still focused on selling the same products. However, other investors noticed his fast growth and therefore, they approach him with proposals to have their products sold through the same platform. It was through the agreements that he had with these companies that he signed long term agreements to sell high-quality products on JD.com.

 

View source: https://jdcorporateblog.com/about-liu-qiangdong/